Cathy Herrera

I am a New York City based designer with expertise in print, branding, and art direction. Currently, I am the Creative Director at The Araca Group, the leading music merchandising company whose mission is to directly engage artist’s audiences by creating high-quality products and experiences across a variety of distribution channels. As Creative Director, I oversee the conception and development of brand campaigns for world-renowned artists such as P!NK, Led Zeppelin, The Lumineers, and more.

When I’m not in the office, you can find me buying more plants I don’t have space for, traveling, or at a concert.